Your brand has a citation gap.
We ran 60 AI queries across ChatGPT, Claude, Perplexity, and Gemini — here's who's winning the AI shortlist.
60
AI prompts run across
4 major engines
5
Spine device brands
tracked in this audit
0
Claude citations for
Amplify Surgical
Citation Leaderboard — Total Score
1
Globus Medical
Large-cap spine
2
Medtronic
Large-cap spine
4
Amplify Surgical TARGET
Small-cap spine
5
DePuy Synthes
Large-cap ortho
Raw Citation Counts
| Company |
ChatGPT |
Claude |
Perplexity |
Gemini |
Total / 60 |
| Globus Medical |
7 | 7 | 4 | 7 |
25 |
| Medtronic |
4 | 8 | 2 | 5 |
19 |
| Joimax |
5 | 4 | 5 | 3 |
17 |
| Amplify Surgical TARGET |
1 | 0 | 1 | 8 |
10 |
| DePuy Synthes |
2 | 1 | 2 | 4 |
9 |
Key Finding
Amplify Surgical is invisible on Claude (0 citations) despite ranking highest on Gemini (8). Strong performance on one engine does not transfer — citation share must be earned platform by platform.
Why This Matters
Surgeons and procurement teams use AI to generate vendor shortlists before visiting any website.
A brand absent from AI answers is removed from consideration before sales contact begins.
Citation share is invisible in web analytics — but it directly shapes inbound volume.
Summary & Recommended Next Steps
Key Shortcomings
Amplify Surgical’s web presence is heavily focused on branded concepts such as dualX®, dualPortal®, and dualLIF™, with relatively little indication -level or procedure-level content written in the generic language surgeons and procurement teams use when querying AI assistants.
As a result, AI models recognize the brand but lack enough structured, query-aligned evidence to confidently recommend it alongside larger incumbents in top-of-funnel vendor answers.
Suggested Next Moves
- Build indication-focused hubs (e.g., endoscopic TLIF, LLIF with small portal access) that explain when and why these approaches are used, then anchor dualX®/dualPortal® within that context.
- Add AI-friendly FAQs and comparisons ("Who is a candidate for endoscopic TLIF?", "dual-expanding cage vs static PEEK") on each procedure page.
- Publish concise case summaries and outcomes from landmark procedures, marked up with appropriate medical/FAQ schema so AI engines can reliably surface Amplify as a credible option.